MD on Demand: ZoomCare Shakes up the Checkup

Date: Friday, May 13, 2011
Source: Portland Monthly

WOULD YOU BUY A CARor even a beerif you didn't know its price? Probably not. But if you use the American health care system, chances are you've made exactly that kind of blind leap. The medical industry makes basic consumer information harder to parse than a Wikileaks cable. Meanwhile, the morass of MRIs, PPOs, and HMOs leaves many people wondering, "WTF?"

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