"Cellular immortality coaching?" asks a large billboard on the east side of the Willamette River. That's all the blue and white sign says, other than the name of the company that purchased it, Zoom+ Performance Health Insurance.
It's a cryptic ad for a company that state regulators still find inexplicable.
ZoomCare started in 2006 by putting on-demand neighborhood health clinics throughout Portland. Today, it has 21 clinics in the Portland metropolitan area and Salem and six in Seattle.