Zoom's secret to reinventing healthcare: Not trying to be all things to everyone

Date: Monday, August 31, 2015
Source: FierceHealthcare

What if patients thought of getting healthcare, even paying insurance premiums, more like treating themselves to new jewelry than forking out cash for a necessary evil? That's one aspiration of Zoom (formerly Zoomcare), the Portland, Oregon-based company planning to redesign a full array of medical and health insurance services to create an "insanely great experience" for its target customer base, according to an article from Fast Company.

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